Instagram Influencer Sponsored Post Money Calculator

The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator.

Instagram Influencer Earnings Calculator

The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. This tool was developed to provide revenue potential guidelines to influencers.

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Estimated Earnings Per Post

$200 - $400

Engagement Rate




Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos. Instagram is owned by Facebook, so it seeds Facebook ads on people's’ posts As such, Instagram influencers and brands don’t have an intermediary, or any set rates if they choose to work together . Brands make deals with influencers, and rates can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases - Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Brands have learned that you can easily buy followers who are of no practical value to anybody. Hence they are far more interested in you having genuine followers, those who interact with your posts.

Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 - 1.0%. The average Instagram account, though, has an engagement rate of 3%. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. Our Instagram Earnings Estimator takes these factors into account. We look at the average engagement rates of your last 12 Instagram posts (engagement being likes and comments on your posts). Example: If your engagement rate is less than 8% and you have less than 1000 followers, you can expect to receive less payment from brands than those influencers who exceed the average engagement rates on their posts. Also see the average engagement rates by amount of followers in the above graph.

From a brand’s point of view, the niche makes a difference too. Fashion firms are far more likely to work with high-profile name influencers than firms selling bathroom fittings, for instance, and businesses set their budgets accordingly.

Instagram Dummy Follower Checker [Instagram Audit Tool]

Audience credibility has become a significant concern since late when Instagrammers pose as influencers by using bots to manipulate falsely and thus distort their statistics on the number of followers and their commitment. With the Audience credibility checker, you can now check the credibility of potential influencers. Enter the Instagram handle of any influencer into the Instagram Bot Analytics Tool[ Audience Credibility Checker] and give you an excellent guide to the authenticity of the account.

Micro-Influencer vs Celebrity Engagement Calculator

Measure the estimated cost per Instagram Post, the average rate of engagement and the estimated value of the media per post for micro- influencers vs celebrities. Who delivers the highest level of commitment and ROI?

Growing your Instagram Account [Free Instagram Hashtag Generator]

Unlike YouTube and its Google ads, Instagram doesn’t have a standard way to make money. Therefore, as an influencer, it’s up to you to find brands that will pay you directly.

One advantage is that you are large enough to be accepted into one of the marketing platforms that influences them. In this situation, you can register your interest, and if they accept you as sufficiently influential, they will include you in their databases, and if you meet the profile of the type of influencer you are looking for, you may find appropriate brands. We highlight the major marketing platforms for influencers here.

Any Instagramer wishing to earn money needs to make building up a strong and loyal fanbase. You can help improve your standing here by:

  1. Perfecting your bio, so it is very clear who you are and whom you want to follow you
  2. Posting regularly. Like most social media, Instagram likes to see evidence of regular posting – not sudden splurges when you feel you have some spare time
  3. Post-high-quality original photos. Try and take pictures using a decent camera, rather than simply using the one in your cell phone. You need to be known for producing seriously good content (which in the case of Instagram, is high-quality pictures)
  4. Use relevant hashtags, so people in your niche will find you by your tagged images
  5. Engage with your followers – comment on and like their images, and they are more likely to do the same in return to yours.
  6. Make use of Hashtags – use the Instagram Hashtag Generator to generate hashtags from your images using Artificial Intelligence.

Sponsored Posts

Sponsored posts are the most common form of cooperation between brands and Instagram influencers. Our above calculator is designed to show estimated income from sponsored items. In this situation, a brand reaches typically someone it considers an influencer and offers to pay them to show their followers a sponsored image.

To be effective, a sponsored post must naturally sit well with the influencer audience and appear as a piece of genuine advice from the influencer. In recent years the FTC has been involved, and it is now a requirement that sponsored posts to be marked. If the product fits the Instagrammers audience well, whether a post is marked # sponsored or # ad should not matter.

The ideal sponsored post demonstrates how the product of the brand fits perfectly into the life of Instagrammer and how easily it fits into the lives of its followers. The top influencers of Instagram, with thousands of committed followers in a popular niche, can charge very good fees for sponsored posts. A survey of the Grouphigh Influencer Marketing Report indicates that a medium – sized influencer can charge $ 200-$500 per post.

It’s not unheard of to earn $ 700-$900 per photo for those with over 100,000 followers. Those with 500,000 followers can order between $ 2,000 and $ 3,000 for each sponsored photo.

Then there are the superstars, of course. Kim Kardashian West was able to order $ 300,000 over all of her social media platforms for a post. Of course, her 87,1 million followers of Instagram put her in their class! A typical post of any Kardashian / Jenners clan generally earns at least 200,000 dollars. Instagramers often create the content and then the brand has the right to reuse the content in its marketing and on its websites.

Affiliate Marketing

Just as a blogger can promote an affiliate product on its blog, an Instagrammer can promote an affiliate product on its posts. You can work with a website like Shareasale to find the right products to promote.

Of course, this will only be effective, like all influencer marketing, if the product you promote fits well with your followers. If it looks like an ad for an unconnected product, your followers will not be impressed and will not follow the link. You may even be protested or unfollow by them.

One technical obstacle with Instagram affiliate marketing is that you share photos, not links. One way to do this is to include the affiliate link in your photo captions (which you should first use a link shorter).

Use Your Instagram Account to Market Your Own Business Of course, you can promote your products if you are a successful Instagrammer, big enough to be regarded as an influencer. For this purpose, even bigger names like Justin Bieber use their Instagram accounts. These are similar to sponsored posts except for your products this time.

These may be images of goods you have created, primarily because of your fame, for example, a t-shirt that promotes your Instagram feed, or they may refer to a company or product with which you are involved. For example, Pop Star Delta Goodrem has just started a new fragrance line with its Instagram account.

As an Instagrammer, your goal is to build up both your followers and your commitment. If you succeed in building both at high levels, you have the chance to make money via your Instagram account.