How To Boost A Facebook Post Step by step guide
With the help of Facebook current algorithm, it is almost impossible to reach all of your follower’s every time you post an update on the social media platform. Moreover, if you have a budget to put behind your Facebook updates to boost them, then you can have great success in reaching both the current and new followers and generating leads and brand awareness. If you have never boosted a Facebook page or post before, then it is super simple and you can do it in a matter of minutes, and it will automatically keep on ticking until it is reached the duration and budget specified.
Boosting a post on Facebook is much more essential for many brands, especially if your aim is to increase engagement and brand awareness among Gen X, as they are the most active on Facebook than any other social media platforms. If you are targeting outside of those demographics, and even customize the audience target and fields your primary customer for the much better and faster results.
Don’t know where to start? Follow these five simple steps to boosting a Facebook post:
First question you need to think is that what post are you going to boost and why? You should need to choose a post that already has potential if you want to get the most out of your paid boost. Only boost a Facebook page or profile that is highly relevant, received some organic reach and is something that you would click on yourself. Once you have added, then make sure that there are no spelling errors in the caption and update the photo if it is not engaging. Now you are ready to boost your post, so go ahead and click the boost button.
A new pop-up screen will appear which gives you a wide range of options and filters for your paid Facebook boost. Under the audience heading, you have three options to filter who your posts will be boosted to: people who have already liked your page, people who like your page and their friends or people you chose with the help of targeting. When you click on the third option to customize who your post will be boosted to, then click the edit audience and a new pop-out window will open up the customization fields which includes the gender, age, interests, and locations. Fill in all the fields, click save and scroll down to set your duration and budget.
Select your desired budget from the drop-down menu. The default will be Rs 400, but you can change it to anything you like based on the estimated people reach figure. Then simply select the duration of the campaign to 1 day, 7 days, 14 days or the customized date according to your choice. Confirm your currency into INR and click Boost in the bottom left corner.
A new pop up screen will appear which prompts you to enter your credit card details/debit card details/Net banking/Paytm Wallet. Enter in all of the required fields and select continue at the bottom of the window to process the payments and then finalize your Facebook boost.
Your posts on Facebook has now been boosted! Now sit back, relax and watch the reach of the post grow.