How to get engagement on social media?
1. How often should you post on social media?
Each platform is a little different, but there’s one thing you need to remember: Consistency is key!
Consistency gives your followers a habit to follow. They know when to expect new content from you, and – if you’re creating the right content – they know they’re going to enjoy what you post. But there’s a balance.
If you post too often, your audience will get annoyed and stop engaging with you. If you post too little, your audience will forget about you, and your organic reach will drop. So where’s the happy medium?
2. When is the best day to post on social media?
Now that you know how often to post, the next question is when should you post? Research shows that there are optimal days for posting on each platform to increase your social media engagement.
3. When is the best time to post on social media?
You’re going to get the most engagement whenever your audience is already online. So when do most people spend time on each social media platform?
Keep in mind, these are averages pulled from thousands of brands posting, so they might not be the exact best times for your brand. It’s important to keep an eye on your posting and engagement activity to find your optimal times.
4. Post where your audience already spends their time.
By doing a little research on where your target audience spends the majority of their time online, you can increase engagement while saving tons of effort and resources.
For instance, if you’re a brand targeting Millennial women, Instagram might be your sweet spot. Millennials (18-34 year-olds) make up 64% of Instagram’s users, just over half of which are female.
5. Include engaging visuals (like these examples).
You’ve probably heard that posts with pictures get more engagement than those without.
But just adding pictures – or even videos or diagrams – isn’t enough. Your visual content still needs to share information. That info could be about a great deal you’re offering on a product, or a recap of research you’ve done or found.
6. Post something others (especially your competitors) haven’t.
The amount of content produced and shared every day is almost obscene (see the infographic below). As a result, social media users are desensitized to most content. If it’s something we’ve seen before, we keep scrolling.
7. Reply to every comment on every platform.
Creating and posting great content is only half the story. To really increase social media engagement and build loyal relationships, you have to talk to them directly.
Eventually, you’ll be too active and have too many loyal followers to directly reply to every single comment you get. But as long as you can keep up with new ones coming in, you need to follow this step.
8. Comment on posts that aren’t yours.
If all of your engagement is about you, people are going to notice. You’ll be like that one self-absorbed guy at the party. No one will want to talk to you.
Good relationships are always two-sided, so interact with others and become an active, objective voice in their communities.
People using these hashtags are probably in your target audience. So you use these hashtags to find posts and conversations you can contribute to. Those might be personal accounts or other brands’ accounts. Either way, you’re keeping the conversation going instead of just pitching your product.
9. Give people a behind the scenes look at your business, or how you do something special.
Video content is the best way to engage your targets on social media, and the type of content viewers are currently in love with is anything behind the scenes. People love seeing how the sausage is made.
Why? Because it makes viewers feel like they’re one of your good friends. All of a sudden they’re privy to information most people don’t know about.
10. Share your customers’ content.
Sharing customers’ content helps in several ways:
* It shows followers that real people are using your products or services
* It encourages other customers to share their own experiences using your products or services (maybe you’ll highlight them, too)
* Your customers get more exposure, which is another incentive for them and others to buy from you
* It shapes lasting relationships between your brand and the original posters
One of my co-workers had a good experience with Pilot Pens on Twitter. He bought a pack of pens that had been beaten up during shipping. He tweeted that to them, and they sent him a new pack (with samples of lots of other pens).