How to get more traffic from social media?
Social media is a well-known source for website traffic, but there are two common problems many businesses face. The first is having a large enough social media audience to engage with. The second is being able to reach the social media audience you have through organic posts. Facebook, for example, recently came out and admitted that organic reach is decreasing and that their platform is more effective for businesses who use their advertising system.
Here are some of the ways Social Media Marketing can Drive Traffic to a Website
When running a social media campaign with the intention of driving more traffic to your website, you can use the following ways to make it more effective.
Add your website’s URL to your social media profiles
Make sure that on all your social media profiles you have a link pointing to your website. It may sound obvious but there are cases that this is ignored. Adding a link is not only good for SEO purposes but it’s also good for getting more traffic.
Use #hashtags effectively
Hashtags can generate more exposure for your social media postings. Take a look at some of the best practices on using hashtags and make sure that you use them correctly.
Utilize social media advertising
The number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings, it also makes it harder to get your posts in front of your followers.
An active social media user will most probably follow a dozen pages and hundreds of people, but the timeline can only show a limited number of posts.
Getting organic visibility for your postings (especially if you posting as a business) it’s getting more difficult. Facebook have many times changed their algorithm and they only show your posts to a fraction of your followers so the only way to get your message in your follower’s timeline is to utilize Facebook advertising.
Make it easy for users to share your content
When visitors read something on your website that they really like, they may want to share it with their friends or social media followers. Thus, you should make it really easy to do that by having properly configured social media buttons in your website or blog.
A common mistake that many people do is adding the social media buttons but not checking that the content is shared correctly. When you click to share a post, the title, description and image should be well formatted otherwise users will not spend time to fix things before they click the share button.
Use images with your posts
Images, videos and other visual items (infographics, illustrations) are more shareable. For you this means two things. The first thing you should ensure is to have images within your content so that when shared the image goes with the posting and second when doing postings on your social media pages to include images as well. All networks (including twitter) allows you to add images to your updates so make sure that you take advantage of this.
Don’t over promote your products or company
When posting on your business pages don’t always post about your product or services. Your followers may get bored reading all the time about the benefits of your company, instead try to make your posts interesting and useful for them. Your first goal is to retain your followers and then to make them convert.
If for example you plan to make 5 postings per week, try to do 4 posts that are useful and interesting but still related to your products and post only once about your offers or benefits.
Create a blog and publish evergreen content
Reading the above tips, you can easily conclude that social media success depends on content. To be able to post on Facebook 2 times per day, you need to have a lot of good content you can share.
One of the solutions is to use content from other websites but this will drive traffic to their website and not yours and this is a problem.
To get traffic to your website you need to share content from your site and the best way to do that is to create a blog and publish high quality evergreen content. Evergreen content is always relevant and a great raw material to fetch the social media machines.
Connect with industry influencers
Spend some time and find people/pages that are considered to be the social media influencers in your industry. These are usually the accounts that have a lot of followers and engagement with their postings.
Although the chances of getting followed by them are minimum (until you grow a decent social media profile), it’s good to know what they are doing, sharing, commenting and generally what is trending in your industry.
Re-sharing their content, mentioning and commenting on their postings is a good way to get noticed and establish trust with them.